With a vision of providing the Triad with the best Aveda experience, Grassroots Salon was created by Cheson Holtzclaw, a senior stylist and cutting educator at an Aveda salon for over a decade, her sister, Jennifer Couch and parents, Sheri and Richard Mack. Along with Tara Murphy, Cheson’s longtime managerial colleague, this dream team put together an amazing and comprehensive menu of services along with a professional staff.