With a vision of providing the Triad with the best Aveda experience, Grassroots Salon was created by Cheson Holtzclaw, a senior stylist and cutting educator at an Aveda salon for over a decade, her sister, Jennifer Couch and parents, Sheri and Richard Mack. Along with Tara Murphy, Cheson’s longtime managerial colleague, this dream team put together an amazing and comprehensive menu of services along with a professional staff.
Our mission at Aveda is to care for the world we live in, from the products we make to the way in which we give back to society. At Aveda, we strive to set an example in environmental leadership and responsibility – not just in the world of beauty but around the world.
Developed to rejuvenate and refresh, the Aveda line is create from organically grown ingredients. Stop by to check out our huge selection and get advice from our knowledgeable staff on the best product for you.